Getting attention from customers is something that all new businesses strive for. The brand identity that is established can be built upon, but if not managed carefully can actually be damaging. Building a brand doesn’t always have to come with a huge budget, as there are many cost-effective ways that can help build a brand. Here are some ways to do this and get noticed by customers
Signage or Banners
Showing personality in a small business’s signage or banner is extremely important, especially in a small town. People should be able to tell at a glance from signs or vinyl banners what a business does or provides. This can be one of the best marketing tools in a town where everyone knows everyone. Having updated and new signage shows pride in a business, as old faded signs might show character but they also show neglect from the business owners or staff. A prominent sign or banner can make a business get noticed quickly and even build rapport. Funny quips or a saying on a banner or sign can help humanize a business, which can improve its customer loyalty down the line.
Impressive Window Displays
A quirky window display or decorations for a certain holiday can create a buzz in small towns. Not only will this help save on the marketing budget, but funny or impressive decorations for each holiday will have people flocking to your window and coming into your store. If quirky doesn’t fit your business, then displaying something other than your products might be the best way to go. Most people know the product a business provides so placing something like children’s art for an annual competition will help bring favor to a small business.
